BLUE FALSE TEETH"
Pam Peters, author of the "Cambridge Guide to English Usage " once said:
"There's something in the slogan that taps into an Australian love of
understatement. It's a subtle and oblique way of registering one's displeasure
without waving a flag. It also has that mark of authenticity that comes
with fragments. After all, we often speak in fragments."
we even find ourselves spitting chips...
"True Blue False Teeth"
Genre : Comedy with a gentle bite
Tag: "Give us back our smile"
Stylistic references: 70's Mojo, John Williamson, Mike Brady, "Murial's
Format: Party Political Broadcast (advertisement)
Mood: Soothing and nostalgic
Location: Back yard bush barby, in the almost great oudoors
Sound: Soft-arsed, patriotic jingle. "Hey True Blue","We are the World"
and "How does it feel?"
inspire something like: "There'll be time for chewing on your cud dear..."
Cast: 20 toothless extras, and a number of kids, notably one Aboriginal
girl, around 5 years old, with a beautiful smile.
Cinematography: POV "flying" camera drifts through party scene. Wide angle/slight
distortion. Warm tones of sunset.
Recording format: HDTV
Online element: Petition, and "Send a Smile" to the photo gallery of www.gummy.com
setting, party atmosphere.
CAMERA APPROACHES and is waved to by some guests; checked out by others.
Kids are chasing each other around and blowing gum. Happy people, swinging
and swigging to the music.
CAMERA GOES STRAIGHT TO THE BAR
and is offered a tinny from the eski.
steaks sizzling. Hand with tongs comes in from top right, and takes a
steak off the barby.
Flying camera follows the steak, while pulling back slightly to reveal
tattooed "Rick" putting it on to a plate.
RICK'S BIG FRIENDLY SMILE: "Gidday" Missing teeth. In the background,
we see some dancing clones of Angry Anderson, Peter Garrett, a few Kylies,
and of course CHOPPER REED, who's looking a bit shifty because he hadn't
really been invited. He seems to be working it out with a toothpick...
GIRL skips past and beckons us to follow. Real homely. Family gathering.
Champers. Could be a wedding: everyone's smiling, singing or eating.
CAMERA DISCOVERS MANY TOOTHLESS PEOPLE TRYING TO CHEW THE MEAT.
(toothless) GIRLS, all sing one line each, as in "WE are the world, WE
are the people...".
One has headphones... it must be a clip
ETHNIC groups - the toothless joy of a smiling Chinaman
SHOT 7 people, arm-in-arm, unite around barby for last line. Everyone
is beaming a gummy smile.
"Come to Australia: the Land of the Rotting
approaches and fixes on the smiling face of LITTLE indigenous GIRL. Wonderful
OVERLAY & VOICEOVER
"TOOTH DECAY LEADS TO PAIN, UNPOPULARITY AND HEART DISEASE"
PANEL bounces down to cover. Also spoken.
VOTE 1 NOW! For ANYONE who will GIVE US BACK OUR SMILE.
I'll be able to play in this clip myself, because the Dental Hospital
removed many of my teeth when I was a student.